FBS - Marketing Project Product Manager (Knowledge in …, Aguascalientes

The Consumer Direct team at Farmers Insurance focuses on driving growth, retention, and customer lifetime value through direct‑to‑customer interactions across digital and assisted channels.

The team is responsible for designing and optimizing customer journeys across acquisition, cross‑sell, and retention.

Role Description
- This position leads Indirect Teams.
- The Customer Experience Product Manager leads the definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle.
- This role partners closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high‑impact initiatives across Nurturing, Remarketing, Cross‑Selling, and Retention.
- Acting as a strategic product owner and trusted partner to senior leadership, this role serves as an integrator between business needs and technology capabilities, ensuring alignment between customer needs, enterprise goals, and measurable business outcomes.
- The role focuses on strategy, prioritization, coordination, and delivery, rather than hands‑on execution of platforms or tools.
- Leads efforts to develop solutions and then works with key partners to build and implement them.
- Develops the complete design of customer and supporting processes, to build and/or deploy key tools to monitor, diagnose, predict, and activate customer experience insights.
- Identifies and prioritizes customer experience improvement initiatives.
- Makes recommendations based on market research and competitive analysis from both within and outside the insurance industry to support product development and go‑to‑market strategies across channels.

Essential Job Functions
- Uses analytical knowledge and program/project management best practices to sponsor key transformation projects, acting as the main business owner or Agile Product Manager to lead cross‑functional projects by prioritizing work in backlogs and driving products that deliver to our Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5ta2wu