Project Marketing Specialist - Business Analyst (Centro)

Project Marketing Specialist
- Business Analyst Requirements Gathering & Workflow Analysis
- Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.
- Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.
- Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.
- Gather and track data on current-state processes to support continuous improvement and operational optimization. Documentation & Process Mapping
- Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.
- Maintain documentation libraries, ensuring version control and adherence to project standards.
- Translate complex marketing and technical concepts into easily understandable documentation for cross‑functional teams.
- Conduct root‑cause analyses to identify workflow gaps, accuracy issues, or breakdowns in requirements. Technical Liaison & Solution Alignment
- Partner closely with SFMC developers, QA teams, data engineering, and project managers to ensure accurate translation of requirements into technical solutions.
- Validate feasibility of proposed approaches, provide input into solution design, and confirm alignment with SFMC best practices.
- Support pilot efforts, tests, and technical validations to confirm the effectiveness and accuracy of new workflow enhancements. Quality Assurance & UAT Support
- Assist QA teams by reviewing test plans, validating email builds, journey logic, personalization rules, and data integrations.
- Support User Acceptance Testing by coordinating stakeholder feedback, validating outcomes against requirements, and helping resolve defects or scope gaps. Operational & Process Improvement
- Identify opportunities to streamline requirement‑gathering frameworks, documentation standards, workflow handoffs, and cross‑team communications.
- Recommend scalable solutions that enhance collaboration between marketing, development, and operations teams.
- Conduct post‑implementation reviews to evaluate effectiveness, identify ongoing challenges, and propose enhancements to workflows or documentation.
- Present formal project reviews summarizing findings, recommendations, and next steps. Key Metrics
- Accuracy and completeness of requirements
- Quality and clarity of documentation
- Cycle time for requirement gathering and approvals
- Reduction in rework due to requirement or workflow gaps
- UAT success rates and issue resolution efficiency
- Stakeholder satisfaction across marketing and technical teams
- On‑time delivery of projects and enhancements Key Collaboration Network Shared Accountabilities
- Partner with marketing managers, CRM teams, and content teams to gather requirements and evaluate campaign readiness.
- Collaborate with technology teams to develop and implement system enhancements supporting personalization, automation, and reporting.
- Work with QA and operations teams to ensure compliance with workflow standards and quality expectations.
- Coordinate with analytics teams for insights that support segmentation, targeting, and performance reporting. Role Requirements Education Bachelor’s degree in Marketing, Business Analysis, Information Systems, or related field. Experience
- 3+ years of experience in business analysis, CRM operations, or email marketing.
- Experience with email campaign workflows and marketing automation platforms, preferably Salesforce Marketing Cloud. Skills & Knowledge
- Strong understanding of workflow design, process mapping, and operational efficiency.
- Ability to create and interpret process maps, data flows, and functional documentation.
- Excellent written and verbal communication skills, with an emphasis on clarity and structure.
- Strong problem‑solving skills, including cause‑and‑effect analysis and root‑cause identification.
- Proficiency using Jira, Confluence, Workfront, or similar tools.
- Working knowledge of Microsoft Office applications.
- Comfortable working in a hybrid environment and using virtual meeting tools.
- Basic troubleshooting skills related to email operations or data validation. Decision Rights Owns
- Approach to capturing and documenting business requirements.
- Process improvement recommendations and related documentation.
- Root‑cause analysis and identification of workflow gaps.
- Communication of findings, recommendations, and workflow updates.
- Initial parameters for pilots/tests supporting new process changes. Influences
- Email workflow process decisions.
- Technical solution design within SFMC.
- Communication strategies related to workflow changes.
- Testing parameters and validation strategies for new workflows. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v2mgb