Marketing Operations Analyst (Guerrero)

This role leads the analytical and operational backbone of the marketing function, combining marketing operations discipline with strong financial oversight and market insight generation. The position is responsible for managing core marketing processes, budget governance, purchasing workflows, reporting infrastructure, and content operations, while also translating marketing performance, customer engagement, and market data into actionable business recommendations. The idóneo candidate brings a strong financial and analytical foundation, with the ability to evaluate spend effectiveness, identify trends, connect market signals to commercial opportunities, and improve decision‑making across marketing and sales. This person should be equally comfortable managing operational detail and stepping back to assess performance, ROI, competitive movement, and resource allocation.

Position Responsibilities:

Marketing Operations & Process Excellence
- Lead and optimize core Marketing Operations processes, tools, and workflows to improve consistency, speed, and execution quality across the marketing team.
- Standardize ways of working across key marketing activities by documenting, updating, and maintaining SOPs, governance practices, and operating cadences.
- Identify process gaps, inefficiencies, and execution risks, and implement improvements that increase organizational effectiveness and accountability.
- Support cross‑functional coordination across marketing, sales, finance, and external vendors to ensure initiatives move forward efficiently and on plan.

Budget Management & Financial Oversight
- Own end‑to‑end tracking of the marketing budget, including purchase orders, invoices, accrual visibility, spend pacing, and budget reconciliation.
- Provide clear monthly budget reporting and forward‑looking visibility into spend versus plan, identifying risks, tradeoffs, and opportunities for reallocation.
- Partner with marketing leadership to improve financial discipline in inv Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5stlkk