Marketing Data Program Management (Guerrero)

Job Description

THIS IS A 6-MONTH CONTRACT ENGAGEMENT THAT MIGHT BECOME PERMANENT

We are seeking a seasoned, executive-minded Director of Marketing Data Program Management to lead one of the most consequential data transformation efforts in our organization. This individual will serve as the central orchestrator — the single point of program gravity — across our Marketing, Technology, and Analytics organizations, bringing clarity, cadence, and momentum to a complex portfolio of marketing data initiatives. Operating at the intersection of business strategy and technical execution, you will establish the operating model, governance structures, and decision-making frameworks that allow our marketing data program to scale. You will work shoulder‑to‑shoulder with VP and C‑suite stakeholders, steering committees, and cross‑functional teams — translating ambiguity into action and competing priorities into a defensible, living roadmap. This role demands a leader who thrives in complex, matrixed environments; who earns credibility with both business and technical audiences; and who is motivated not by managing tasks, but by driving outcomes that matter.

Key Responsibilities

Governance & Decision Enablement
- Own and lead the monthly Marketing Data Decision Forum — engaging Marketing, Technology, and Analytics leadership to surface decisions, document outcomes, and drive follow‑through with accountability.
- Design and maintain decision frameworks governing data sources, identity resolution, profile management, and campaign dependencies, including explicit ownership assignment where ambiguity exists.
- Establish a formal intake and evaluation process for new data requests, replacing ad‑hoc submission with structured, defensible routing and prioritization.
- Proactively identify, elevate, and manage risks, blockers, and tradeoffs before they impact delivery — keeping executive stakeholders informed and decisions ahead of issues.

Program Oversight & Roadmap Leadership
- Ma Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5svz03