Chief Marketing Officer (Victoria)

Overview Job Title: Chief Marketing Officer (CMO) Location: 100% In-Office Reports To: CEO Company: Premier California Personal Injury Law Firm Position Summary The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The idóneo candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems. This is a high-impact, in-office leadership role at the firm's Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount. Responsibilities Marketing Strategy & Execution
- Own and execute the firm's full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
- Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
- Manage external vendors, advertising partners, and agencies with strict performance oversight.
- Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.

Intake & Conversion Management
- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
- Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
- Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.

Data & Performance Optimization
- Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
- Use marketing analytics and performance data to guide decision-making and optimize channel spend.
- Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
- Drive a culture of testing, measurement, and continuous improvement.

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