GERENTE DE PUBLICIDAD POSTVENTA (Guanajuato)

Job Description

Generation and planning of the advertising & events for Mopar Mexico with the most efficiently media plan for the different portfolios. Mailing and communication for service retention strategy STRATEGIC: 30% 10% Identify the different portfolio’s needs.10% Define the segments to be focus on10% Plan the seasonal communication and promotion for the different kind of portfolios. OPERATIONAL: 40% 10% Generate the media plan for the year.5% Generate the art and design for the on/off advertising and Branding.5% Update the Mopar Web site and applications.10% Events implementation. Off Road and performance events and exhibitions.10% Mopar fleet control and accessorization. Loan of vehicles to journalists and influencers RESOURCE MANAGEMENT: 30% 10% Generate POs for the agencies (Media & Advertising): Starcom, T&Base; and Publicis5% Web services and maintenance: Exagono5% Accessories for new launches and Mopar Fleet: Mopar Mexico10% Labor, maintenance, preparation and shipment for Mopar Vehicles: Movitec Requirements

Experience: 8 years of minimum experience preferably in the automotive industry 5 Years of minimal experience on similar position Bachelor’s degree in marketing Desirable Master´s degree Demonstrable experience in a marketing area, advertising or digital Demonstrable experience managing teams. Professional leadership Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v3s4k