Creative Strategist, Performance Marketing (México)

About Us Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, has scaled 12x in a single year to nearly 150 people across 15+ countries. We reach millions of customers through a paid media engine that operates at significant scale across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google (Search, Shopping, PMax, YouTube, Demand Gen), and TikTok. Native advertising is the backbone of the revenue model, and everything we produce is measured against real revenue outcomes. Creative is not a support function here. It is the engine that drives customer acquisition. The paid media team is structured in channel pods, each with dedicated media buyers, copywriters, and creative resources. The Creative Strategist is the person who sets the strategic direction that all of those resources execute against. The Role This is a hands‑on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads. You will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled. Hyprwork runs a creative engine that fuels significant daily ad spend across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google, YouTube, and TikTok. Native advertising drives a substantial share of total revenue through advertorials, presell pages, and direct-response funnels. The Creative Strategist owns the strategy layer of that engine: defining the angles, hooks, and ad structures that drive performance across every channel, diagnosing creative fatigue and competitive shifts, designing testing frameworks that move from hypothesis to winner systematically, and translating performance data into the next round of creative decisions. You will work across the full creative lifecycle and across channels with very different creative requirements. Meta and TikTok demand high‑velocity short‑form video and UGC.... Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5uzva4