Marketing Operations Specialist (HubSpot) (México)

Reports to: Sales & Digital Manager Location: Mexico Work arrangement: Contractor The Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools. This role acts as the backbone of the marketing team—integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results. Directly Impacts: Acquisition | Installs, Sign-up’s and New Active Customers Engagement | Sign-up’s, New Active Customers, recurring transactions Key Responsibilities: Platform Management & Execution Build, test, and optimize marketing automation workflows in HubSpot (email nurturing, lead scoring, list segmentation, A/B testing, etc.) Build, test, audit and manage transactional communications and automation workflows (emails, SMS, push notifications and WhastApp push notifications) to ensure delivery, compliance and regulatory needs are met. Manage OneSignal for mobile push notifications and in-app messaging campaigns, including segmentation, and performance reporting Utilize Twilio via OneSignal connection to power SMS campaigns, transactional messages, and real-time customer communications. Maintain CRM hygiene and ensure accurate contact data flows between platforms working with the Product and Development teams. Contact & Data Management Own contact database hygiene across HubSpot , OneSignal , and Twilio to ensure consistent, de-duplicated, and compliant records Implement and manage automated workflows to sync, enrich, and update contact data between platforms via APIs or middleware tools (e.g., Zapier Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v0vrq