Local Marketing Specialist (México)

Founded in ****, Crimson Education is the world's most successful college admissions company and a leader in education technology and student success.The company has grown from 3 fresh college grads to over 500 full-time employees in the last 10 years, with more than 2,500 staff who provide expert support for students aspiring to gain admission to the Ivy League, Oxbridge and other world-leading institutions.This is a full-time, remote position based in Mexico. **What your role entails**:- Supporting the development of Crimson's Mexico Marketing strategy with a focus on increasing lead generation and conversionKeeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere- Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars up to two times per week, and reporting on webinar performance- Organizing backend logistics for webinar setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars you manage and completing post-webinar performance reports and close-out tasks in a timely manner- Working closely with the MX sales team and HQ marketing team to provide necessary assets and adapt general assets for US marketing opportunities at all levels of the sales funnel- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth- Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit MX branding and the MX buyer persona**Qualifications**:- A Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
- Fluent in English- A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, value propositions and the sales funnel- Strong writing and communications skills- A good eye for visual branding and experience in design- Time management skills and ability to adapt to work on a fully remote team that's situated across all Mexico- Excellent interpersonal and presentation skills; experience speaking or presenting in front of large groups a plus- Knowledge of the US college admissions process and competitive Ivy League landscape a plus- Knowledge of project management, marketing automation platforms and social media marketing tools a plus**Why work for Crimson? **- Flexible working environment, you will be empowered to structure how you work- Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year- $1,000 training budget per year- we love to level up!
- Psychologist on staff- Impressive fireside chats and workshops to help the team continuously level up- Radical Candour is a feedback approach we live by- We're a global player with 28 markets (and growing) across the globe! If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you! Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v6001