Email Marketing Specialist (Klaviyo) (México)

1 At Bat Media is a performance-focused eCommerce growth agency helping scaling brands acquire more customers, improve retention, and grow more profitably.We partner with 7-9 figure eCommerce brands across paid media, email/SMS, creative, and growth strategy. We care about disciplined testing, clear ownership, proactive communication, and measurable performance.If you're a strong Klaviyo operator who understands eCommerce retention, moves fast, and knows how to turn email and SMS into a meaningful revenue channel, this role is for you.About the RoleWe're hiring an Email Marketing Specialist
- Klaviyo to own campaign execution, flow strategy, segmentation, QA, reporting, and optimization for eCommerce clients.This is not just an implementation role. We need someone who can think strategically, build correctly, catch issues before they become problems, and proactively recommend improvements when performance is off track.You'll work closely with our growth strategists, creative team, copywriters, paid media team, and client success team to strengthen retention, improve lifecycle performance, and help clients generate more revenue from their owned channels.This role is best suited for someone who is highly technical inside Klaviyo, detail-oriented, organized, and comfortable managing multiple clients in a fast-moving agency environment.What You'll DoBuild and manage email marketing calendars for assigned eCommerce clientsPlan campaign themes, promotional cadence, segmentation, and send strategyBuild, QA, schedule, and deploy email campaigns in KlaviyoBuild and optimize core lifecycle flows, including welcome, abandoned cart, browse abandonment, checkout abandonment, post-purchase, winback, replenishment, and sunset flowsManage segmentation logic, triggers, exclusions, delays, conditional splits, and flow criteriaMonitor performance across email revenue, flow revenue, campaign revenue, RPR, CTR, CVR, list growth, unsubscribe rate, bounce rate, and deliverability signalsIdentify performance issues early and recommend improvements before month-endOwn deliverability best practices, including engagement hygiene, suppression strategy, spam testing, and list healthCoordinate with copywriters, designers, and strategists to ensure campaigns are accurate, on-brand, and aligned with client prioritiesQA links, UTMs, images, alt text, templates, subject lines, preview text, segments, flows, and send settings before launchDocument campaign learnings, flow updates, tests, risks, and next stepsProvide clear weekly performance notes in ClickUpContribute testing ideas across offers, messaging, segments, cadence, creative direction, and lifecycle strategyStay current on Klaviyo updates, email/SMS best practices, deliverability trends, and eCommerce retention strategyWhat We're Looking For3+ years of hands-on email marketing experience, ideally for eCommerce / DTC brandsStrong hands-on experience with Klaviyo campaigns and flowsStrong understanding of lifecycle marketing, retention, segmentation, deliverability, and eCommerce funnelsAbility to build email calendars and think strategically, not just execute tasksStrong technical understanding of flows, triggers, exclusions, delays, conditional splits, and segmentation logicHigh attention to detail across links, UTMs, images, templates, send settings, and audience selectionStrong QA discipline and ability to launch campaigns with minimal reworkAbility to analyze performance and explain what changed, why it happened, and what should happen nextAbility to manage multiple clients, calendars, deadlines, and priorities at onceExperience with SMS strategy in Klaviyo or similar platforms is a plusExperience using Shopify, GA4, Triple Whale, Northbeam, ClickUp, or similar tools is a plusBasic copy instincts are a plus
- you do not need to be the lead copywriter, but you should know what strong email messaging looks likeWhat Success Looks LikeCampaigns are built, QA'd, scheduled, and deployed accurately with minimal supervisionEmail calendars are organized, strategic, and aligned with client prioritiesCore flows are properly built, monitored, and improved over timeDeliverability risks are identified early and addressed proactivelyClients see stronger revenue contribution from email and SMS over timePerformance issues are surfaced before they become bigger problemsInternal teams have clear visibility into what is being sent, what is working, and what needs to improveDesigners, copywriters, strategists, and client success have what they need to move quicklyExecution is clean, organized, and aligned with client goalsWhy Join UsWork with established 7-9 figure eCommerce brandsFully remote roleOpportunity to work with a strong performance marketing and creative teamClear processes, strong team support, and high standardsReal impact on client growth and retentionOpportunity to grow into a more strategic retention marketing role over timeLocationRemote. Must be available during North American business hours. Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v8kqd