Paid search specialist (google ads) (El Rancho)

About 1 At Bat Media 1 At Bat Media is a performance-focused e Commerce growth agency helping scaling brands acquire more customers, improve retention, and grow more profitably. We partner with 7-9 figure e Commerce brands across paid media, email/SMS, creative, and growth strategy. We care about disciplined testing, clear ownership, proactive communication, and measurable performance. If you're a strong Google Ads operator who understands e Commerce, moves fast, and knows how to turn data into better decisions, this role is for you. About the Role We're hiring a Paid Search Specialist
- Google Ads to manage campaign execution, optimization, testing, and performance across Google Ads for e Commerce clients. You'll work closely with our growth strategists, paid media team, creative team, and client success team to improve acquisition efficiency, scale profitable campaigns, and help clients grow through a stronger paid search strategy. This role is best suited for someone who is hands-on inside Google Ads, highly analytical, detail-oriented, and comfortable managing multiple accounts in a fast-moving agency environment. What You'll Do Manage and optimize Google Ads campaigns across Search, Shopping, and Performance Max Launch, test, and scale campaigns based on client goals and performance data Monitor daily pacing, budgets, CAC, MER, ROAS, CTR, CVR, CPC, AOV, and conversion volume Build and maintain clean campaign structures across branded, non-branded, Shopping, and PMax campaigns Conduct keyword research, search term analysis, and negative keyword management Identify wasted spend, budget misallocation, tracking issues, and scaling opportunities Monitor Performance Max performance, including asset groups, audience signals, product/category segmentation, and brand exclusions where applicable Collaborate with creative and strategy teams on landing pages, offers, messaging, and conversion opportunities Analyze performance trends and provide clear recommendations for optimization Monitor Google Ads conversion tracking, GA4 signals, Merchant Center issues, product feed health, and attribution quality Document meaningful changes, learnings, risks, and next steps Stay current on Google Ads platform updates, e Commerce best practices, and testing opportunities Maintain strong QA to prevent errors in campaign setup, budgets, URLs, tracking, targeting, keywords, and ad copy What We're Looking For 3+ years of hands-on Google Ads experience, ideally with e Commerce brands Strong understanding of Search, Shopping, and Performance Max campaigns Experience managing multiple ad accounts or clients at once Experience managing meaningful monthly ad spend, ideally $25k-$100k+/month across client accounts Strong understanding of e Commerce funnels, acquisition, conversion rate, and performance marketing Strong analytical skills and ability to interpret campaign data quickly Ability to explain what changed, why it happened, and what should happen next Strong attention to detail and commitment to clean execution Clear written communication with no fluff Ability to move quickly while maintaining accuracy Experience using Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar tools is a plus Meta Ads, Tik Tok Ads, Amazon Ads, or other paid media experience is a plus What Success Looks Like Campaigns are launched, optimized, and documented with minimal supervision Client accounts show consistent improvement in key metrics like CAC, MER, ROAS, CVR, and revenue Search, Shopping, and Performance Max campaigns are structured cleanly and managed with strong attention to detail Wasted spend is identified and reduced through stronger keyword, query, feed, and campaign management Winning campaigns, products, keywords, and audience signals are identified and scaled efficiently Performance issues are spotted early and communicated proactively Internal teams have clear visibility into what is happening, what is working, and what needs to happen next Campaign execution is accurate, organized, and aligned with client goals Why Join Us Work with established 7-9 figure e Commerce brands Fully remote role Opportunity to work with a strong performance marketing team Clear processes, strong team support, and high standards Real impact on client growth Opportunity to grow into a more strategic role over time Location Remote. Must be available during North American business hours. Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5ug5hm