Talent marketing lead - mexico focus (Nuevo León)

Opportunity The Talent Marketing team at Kohler is where strategy, data, execution, and storytelling come together to attract, engage, and convert talent. We act as the marketing engine for Talent Acquisition—creating high‐impact campaigns across our career website, paid media channels, social media, and other key candidate touchpoints. From crafting compelling employer brand narratives and collateral to optimizing full‐funnel recruitment marketing campaigns, we strive to connect the right talent with the right opportunities at Kohler. The Role As a Talent Marketing Partner, you will report to the Talent Marketing team and play a pivotal role in shaping Kohler's ability to attract, engage, and convert top talent across Mexico. You will serve as both a business partner and functional marketer, ensuring that talent marketing strategies align with business objectives while equipping the team with the tools, processes, and insights needed for success. This position will help shape the regional Talent Marketing roadmap during a period of team expansion and drive meaningful impacts. Key Responsibilities Act as a strategic advisor to recruiting teams and business stakeholders, consulting on talent marketing strategies that drive measurable outcomes for manufacturing and corporate roles. Collaborate with an agency partner to develop, implement, and evaluate Talent Marketing strategies and tactics tailored to business needs and workforce priorities. Enable stakeholders with branded content and attraction materials, ensuring alignment with Kohler's general Employer Value Proposition (EVP) and Employer Brand (EB) standards. Serve as a trusted consultant for talent marketing and brand best practices, tools, and emerging trends. Drive key initiatives across core talent marketing pillars, including: Channel Marketing: Onboard, test, and optimize paid and organic channels for candidate engagement and conversion. Employer Brand & Content Marketing: Activate Kohler's global EVP by implementing branded content, attraction materials, and advocacy programs. Digital Ecosystems: Enhance candidate experience across career sites, social platforms, channels, ATS platforms, and future marketing tools. Data & Insights: Establish reporting frameworks and analytics to measure campaign effectiveness, return‐on‐investment, and brand sentiment. Equip and enable the Talent Marketing team with structures, tools, processes, and technology to execute strategies effectively in Mexico. Lead continuous improvement efforts to standardize workflows, enhance scalability, and ensure operational excellence. Collaborate cross‐functionally with TA, HR, Communications, and Marketing to maintain brand consistency and governance. Partner with agency partners and industry vendors to ensure timely delivery of Talent Marketing strategy execution. Collect, organize, and validate marketing performance data from multiple sources; synthesize insights into clear, actionable narratives; and present findings through compelling presentations that inform strategy and optimize campaign effectiveness. Skills / Requirements Minimum Qualifications 5+ years of experience in Talent Marketing, Employer Branding, Recruitment Marketing, or Channel and Brand Strategy; preferably at a marketing agency, global company, or a fast‐growing organization. Strong knowledge of digital and mass media marketing ecosystems, analytics, branding, and campaign optimization. Experience with paid marketing channels (Meta/Whats App, Linked In, Google, Job Boards, OOH). Experience with organic and owned marketing channels (career sites, email, SMS, social media pages, etc.). Ability to write and verbally communicate in English and Spanish. Proven ability to consult and influence stakeholders at all levels. Exceptional project management, organizational skills, and attention to detail. Critical thinking with the ability to turn data into compelling insights and campaign strategies. Desired Qualifications Bachelor's degree in marketing, advertising, communications, HR, or related field. Experience with HR technology platforms (job sites, ATS, Workday, career sites, programmatic job media platforms). Experience with marketing technology and automation tools (CRM, Spinklr, Adobe, Surveys). Proficiency in GA4, Adobe Analytics, Power BI, and Excel to effectively analyze marketing performance and generate actionable insights. Ability to write and verbally communicate in Portuguese to support regional teams in Brazil. Demonstrated fluency in artificial intelligence (AI) concepts, tools, and applications, including the ability to leverage AI‐driven platforms to enhance productivity, decision‐making, and business outcomes. Experience in content marketing, including the ability to develop, launch, and optimize multi‐channel content strategies, with clear measurement of performance and ROI through analytics and reporting insights. Why Choose Kohler? We empower each associate to #Become More At Kohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. About Us It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co. is an equal opportunity/affirmative action employer. #J-18808-Ljbffr Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5v1ubi