Internal Marketing Program Manager (Saltillo)

Location: Saltillo, Mexico.

Overview Weidmann is seeking an experienced and motivated Internal Marketing Manager to lead our global employer branding and internal communication initiatives. This role will manage projects and programs that strengthen Weidmann’s position as an employer of choice, support talent acquisition initiatives, and promote employee engagement and retention across our international organization.

Responsibilities

Develop and lead integral employer branding and retention campaigns to attract and retain talent.

Define target audiences, objectives, and messaging in collaboration with HR, Legal, Corporate Marketing, and Management.

Partner with Creative Services and Digital Marketing to deliver engaging campaigns on schedule and within scope.

Ensure global brand consistency and alignment with corporate strategy.

Act as the primary point of contact within Marketing for all internal marketing initiatives.

Build strong, collaborative relationships across global regions and business areas.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

5–10 years of marketing experience in a global company, preferably in industrial or manufacturing sectors.

Demonstrated success in leading marketing projects and campaigns for diverse internal and/or external audiences.

Strong English language skills (both verbal and written). Spanish language skills are a plus.

Excellent project and program management skills, able to manage complex initiatives across regions.

Strong interpersonal and communication skills with international collaboration experience.

High attention to detail, proactive mindset, and team-oriented approach.

Benefits

Competitive salary and compensation package.

Health and life insurance.

Diversity and inclusion programs.

Management position in a global company.

Attractive variable bonus system.

We are committed to equal opportunities and growth for all talents. We support a diverse and inclusive work environment that increases mutual understanding and innovation.

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