Senior AI Content Marketing Manager (Tijuana)

Role Overview Tebra is seeking an AI Content Senior Manager (Organic Marketing) to own our LLM‑first organic strategy. This role focuses on making Tebra visible and cited in AI‑driven channels and ensuring that visibility translates into pipeline. You’ll lead the creation and refresh of structured content that is modular, semantically rich, and optimized for AI/LLM extraction, partnering closely with the Content Marketing, SEO, Product Marketing, and Creative teams to build scalable workflows. Responsibilities
- Strategy and Roadmap
- Develop and execute a content roadmap that aligns with business goals and drives pipeline growth.
- Translate SEO inputs into published content with clear funnel narratives and CTAs.
- Identify high‑value BOFU content gaps (comparisons, ROI, implementation FAQs) and manage the build of assets to close those gaps.
- Content Development and Refreshes
- Use AI tools to draft content, brainstorm topics, and generate personalized variations for different audiences.
- Lead structured refreshes of existing content, focusing on AI extractability, semantic alignment, and conversion.
- Create high‑quality MOFU/BOFU content that balances SEO optimization with a conversion‑focused approach.
- Partner with Creative and Web teams to create product explainers, calculators, and embed proof points into content.
- Workflow and Enablement
- Enforce AI‑first workflows to automate content planning, briefing, drafting, and approval.
- Leverage AI Tools (AirOps, Clearscope, Gemini) to increase speed, consistency, and output without sacrificing quality.
- Maintain editorial guidelines and knowledge base for both freelancers and AI‑assisted workflows.
- Cross‑functional Collaboration
- Partner with SEO to ensure content is semantically rich, discoverable, and citation ready.
- Work with Product Marketing to integrate product information, differentiation, and proof points.
- Work with the customer marketing team to infuse authentic proof points and testimonials in BOFU content.
- Collaborate with Social Media to distribute content across owned channels.
- Measurement and Reporting
- Track and report on KPIs: Share of citation and pipeline influence.Establish reporting on refresh velocity.
- Stay current with LLM/SEO trends and best practices in an AI‑driven content strategy. Professional Qualifications
- 7+ years in content marketing, content strategy, or SEO‑driven editorial roles (B2B SaaS; healthcare a plus).
- Proven track record creating MOFU/BOFU content.
- Familiarity with managing and creating AI‑assisted workflows (AirOps, Clearscope, Gemini).
- Strong editorial judgment, storytelling, organizational, and project management skills.
- Comfortable working cross‑functionally with SEO, Product Marketing, Web, and Creative teams. Compensation The compensation range for this role is $113,000 USD – $129,500 USD, with the specific amount determined by experience, qualifications, role requirements, and geographic zone. Benefits
- Comprehensive health, vision, and dental benefits.
- 401(k) retirement plan with company match.
- Paid time off, parental leave, and employee wellness resources (Gympass, Telus Employee Assistance Program). Equal‑Opportunity Employer NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5sw0zx