Email marketing specialist (klaviyo) (Tijuana)

1 At Bat Media is a performance-focused e Commerce growth agency helping scaling brands acquire more customers, improve retention, and grow more profitably. We partner with 7-9 figure e Commerce brands across paid media, email/SMS, creative, and growth strategy. We care about disciplined testing, clear ownership, proactive communication, and measurable performance. If you’re a strong Klaviyo operator who understands e Commerce retention, moves fast, and knows how to turn email and SMS into a meaningful revenue channel, this role is for you. About the Role We’re hiring an Email Marketing Specialist
- Klaviyo to own campaign execution, flow strategy, segmentation, QA, reporting, and optimization for e Commerce clients. This is not just an implementation role. We need someone who can think strategically, build correctly, catch issues before they become problems, and proactively recommend improvements when performance is off track. You’ll work closely with our growth strategists, creative team, copywriters, paid media team, and client success team to strengthen retention, improve lifecycle performance, and help clients generate more revenue from their owned channels. This role is best suited for someone who is highly technical inside Klaviyo, detail-oriented, organized, and comfortable managing multiple clients in a fast-moving agency environment. What You’ll Do Build and manage email marketing calendars for assigned e Commerce clients Plan campaign themes, promotional cadence, segmentation, and send strategy Build, QA, schedule, and deploy email campaigns in Klaviyo Build and optimize core lifecycle flows, including welcome, abandoned cart, browse abandonment, checkout abandonment, post-purchase, winback, replenishment, and sunset flows Manage segmentation logic, triggers, exclusions, delays, conditional splits, and flow criteria Monitor performance across email revenue, flow revenue, campaign revenue, RPR, CTR, CVR, list growth, unsubscribe rate, bounce rate, and deliverability signals Identify performance issues early and recommend improvements before month-end Own deliverability best practices, including engagement hygiene, suppression strategy, spam testing, and list health Coordinate with copywriters, designers, and strategists to ensure campaigns are accurate, on-brand, and aligned with client priorities QA links, UTMs, images, alt text, templates, subject lines, preview text, segments, flows, and send settings before launch Document campaign learnings, flow updates, tests, risks, and next steps Provide clear weekly performance notes in Click Up Contribute testing ideas across offers, messaging, segments, cadence, creative direction, and lifecycle strategy Stay current on Klaviyo updates, email/SMS best practices, deliverability trends, and e Commerce retention strategy What We’re Looking For 3+ years of hands-on email marketing experience, ideally for e Commerce / DTC brands Strong hands-on experience with Klaviyo campaigns and flows Strong understanding of lifecycle marketing, retention, segmentation, deliverability, and e Commerce funnels Ability to build email calendars and think strategically, not just execute tasks Strong technical understanding of flows, triggers, exclusions, delays, conditional splits, and segmentation logic High attention to detail across links, UTMs, images, templates, send settings, and audience selection Strong QA discipline and ability to launch campaigns with minimal rework Ability to analyze performance and explain what changed, why it happened, and what should happen next Ability to manage multiple clients, calendars, deadlines, and priorities at once Experience with SMS strategy in Klaviyo or similar platforms is a plus Experience using Shopify, GA4, Triple Whale, Northbeam, Click Up, or similar tools is a plus Basic copy instincts are a plus
- you do not need to be the lead copywriter, but you should know what strong email messaging looks like What Success Looks Like Campaigns are built, QA’d, scheduled, and deployed accurately with minimal supervision Email calendars are organized, strategic, and aligned with client priorities Core flows are properly built, monitored, and improved over time Deliverability risks are identified early and addressed proactively Clients see stronger revenue contribution from email and SMS over time Performance issues are surfaced before they become bigger problems Internal teams have clear visibility into what is being sent, what is working, and what needs to improve Designers, copywriters, strategists, and client success have what they need to move quickly Execution is clean, organized, and aligned with client goals Why Join Us Work with established 7-9 figure e Commerce brands Fully remote role Opportunity to work with a strong performance marketing and creative team Clear processes, strong team support, and high standards Real impact on client growth and retention Opportunity to grow into a more strategic retention marketing role over time Location Remote. Must be available during North American business hours. Postúlate en Kit Empleo: kitempleo.com.mx/empleo/5ui7zq